Website Marketing or Not

Should local businesses, brick and mortar, depend on their Website for marketing? Will it help your small local business or is it still impossible and even useless.

Despite the World Wide Web and the ability to bring vast areas closer together, a question most small businesses still have is, "does the Web only work for large companies or can a small local business use it for marketing and sales as well"?

We do know that most local businesses rely on "word of mouth" and "drive by advertising". But most businesses looking to grow need large advertising and need it affordable. Usually a call to a local Webmaster or small Web business to build their site is made, then a site is built, and finally an expectation of some sign of growth is expected. And again, in most cases they see zero results!

So again, is this a capital issue that the business can only spend “X” amount of money and that amount is not enough to make a dent? Or is the problem that Webmasters and Designers do not know how to market, just build a Website?

Let’s just say in nearly every situation I have experienced I would say that both are true. Search Engines have created a raw Capitalistic model for ad placement; best spot to the highest bidder. This is raw Capitalism and there is absolutely nothing wrong with it. The problem is that Web Designers design and Web Programmers program… what you need is a Web Marketer. A person or a company that understands the model and knows how to work that model to your benefit without draining your marketing budget.

BAILEYpc, Inc. has, since 1996, created a company that will host, design and market your business all within your budget and your targeted advertising market.